Get to know us
“ProAdvice” is a consulting company dedicated to offer a reliable and professional service to private and public sectors. Established in 2019, our company specializes in comprehensive management consultancy services offering expert consulting in resource management, organizational development, corporate governance. access to finance, business plan development, market research, feasibility studies, process design, cost minimization, business reporting, strategic planning, and marketing.
We excel in project design, evaluation, monitoring, impact assessment and participate in social, commercial, and mass communication activities, focusing on economic and social development.
Our expertise extends by offering professional and managerial training across various domains such as management, finance, human resources, communication, sales, operations, conflict management, and risk assessment, catering to private and public enterprises keeping a special attention to youth and women entrepreneurship empowerment.
Founder/ Main Expert
Xaira Kastrati Shurdha - Mrs. Xaira Shurdha has a diversified professional experience which bridge knowledge between private sector, civil society, central governance, as well as academia. Her core professional experience is built in the banking system where she worked for +17 years. After this extensive experience, Mrs Shurdha joined the central governance sector where she coordinated three cross-ministerial reforms ongoing in Albania “Reformation of Public Services-Innovation and digitalization”; “Reform on Public Administration and budget support” as well as “Deregulation/Simplification of business licenses, permissions, and authorization” in the Republic of Albania.
During the last decade, she was mainly focused on the development cooperation sphere, settled in Albania but interconnecting also in the regional context through projects including Western Balkan’s. Contracted by international and national partners for development organizations and companies, Mrs Shurdha offered her expertise in the fields of management consulting, organisational strategies, access to finance, re-engineering of products and services, project designing and management, capacity building, monitoring, evaluation, impact assessment, research, public policy analysis, startups, youth and women entrepreneurship empowerment.
As a civil society activist, since 2015 she has engaged in several projects and consultancy in support of sustainable economic development through the optimal use of natural resources and human capacities.
Being very keen to share her knowledge with the new generations, she has been engaged for a period of 4 years as an external Lecturer at the University of Shkodra on the topics "Business Communication" and "Basics of Management".
She previously served as the Board Director of the Agency of Integrated Public Services and currently holds a crucial position as Monitoring and Liaison Expert within the Albanian Investment Council Secretariat, a public-private dialogue platform facilitating the communication between the public institutions and business community, offering frequent recommendations and support aiming the simplification of the investment climate in Albania.
Member of “The Institute of Financial Consultants”; Registered Expert in EU network of evaluators; Registered Expert in the platform of Ministry of External Affairs in Italy; Member of the evaluators network- EvalCommunity. Compliant with the United Nations Evaluation Group (UNEG) Norms and Standards and Ethical Code of Conduct.
She holds a M.Sc in “Business Administration”, is certified in “Public Policy Analysis”, “Impact Evaluation of Policies and Programs”, Leading Transformation and Change management” and “Entrepreneurship in Emerging Economies”, as well as attended a Post Graduate Professional formation in Finance and Banking in Frankfurt, Germany.